If legacy companies could start from the very beginning, then they would probably aim to look more like Sweetgreen. the popular salad chain is backed by some well-known investors such as Daniel Boulud, Danny Meyer, and Steve case. The restaurant offers healthy, organic, and local food that is really catching on and Sweetgrren has grown to 40 locations. Learn more: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/
According to Ru, Sweetgreen is more than just a restaurant. Sweetgreen is all about feeding people better food. 30% of all of Sweetgreen’s transactions are done from a mobile app or through their website. Technology plays a big part of the business.
The three entrepreneurs try to stay close to their customers and shut down their corporate offices almost completely five times every single year so that everyone has the chance to work in the restaurants.
The trio have a few things in common. They all attended Georgetown University together and attended an entrepreneurship class together. They also have parents that are first-generation immigrants and who have started their own businesses. Learn more: https://en.wikipedia.org/wiki/Sweetgreen
They decided to start Sweetgreen when they could not find any healthy choices when it came to eating in the Georgetown area. They knew that if they could make it through the slow winter break, then they would be able to be successful in the long run.
Nathaniel Ru was born and raised in Pasadena, California and is an investor, businessman, and entrepreneur. He is also the Co-Founder and co-CEPO of Sweetgreen, a casual seasonal kitchen focused on sustainability and local sourcing. Ru graduated from and obtained his BS in Finance from the Georgetown University’s McDonough School of Business. It is also where he met his future Co-Founders and Co-CEOS, Johnathan Newman and Nicolas Jammet.
The trio started Sweetgreen in 2007 and successfully opened their first location in 2007 in Georgetown. They decided to pursue their dreams when it was particularly difficult to find somewhere healthy to eat in the Georgetown area. They also launched Sweetlife in 2010, a music and food festival that has grown to be the largest in the East Coast. The festival not only attracts thousands of festival goers every year but it also attracts well-known performers, chefs, food trucks, farmers, and local purveyors. Ru has been recognized as an important innovator in the food and business industry and has been recognized by Inc.’s “30 Under 30″ and Forbes'”30 Under 30,” to name a few accolades.