Impact of Don Ressler to the Development of Startups

About Don Ressler
Mr. Don Ressler is the Co-Founder, Co-Chief Executive Officer and the President of FitnessHeaven.Com, Inc. He started his career through consulting with companies interested in venturing into the digital platform. He has generated over billions in sales and raised more than 100 million regarding capital for internet companies. These achievements have earned him a tremendous reputation as a business person. When Intermix Media in 2001 acquired, Ressler teamed up with Adam Goldenberg to explore new opportunities.

With all the expertise and knowledge, they held a discussion in Goldenberg’s living room, and they founded Intelligent Beauty. Intelligent Beauty provided a platform a direct-to-customer brand enterprise. It later gave birth to smaller startups like SENSA a weight-loss system with Dr. Alan Hirsch as its product developer and DERMSTORE. Though the two ventures had successful runs, Intelligent Beauty dissolved them in 2010 to later launch its third company called JustFab. JustFab received its funding from various investors such as Matrix Partners and Rho Ventures. Later, JustFab acquired European fashion e-commerce site known as The Fab Shoes.

Information on JustFab
Founded in 2010 by Don Ressler and Adam Goldenberg, JustFab began as an online footwear platform before expanding to selling jewelry and handbags. JustFab is the leading fashion subscription e-commerce sites and lifestyle fashion brand that offers its clients a once in a lifetime personalized shopping online experience. Located in the US, Canada, United Kingdom, Germany, France, Spain, Sweden, Denmark, and the Netherlands, JustFab offers high-fashion looks at very affordable prices and free shipping for goods worth $39.95 and above. Its clients have exclusive access to fashion advice, tips, and content. Their products on range from customized selection of shoes, apparel, handbags, and jewelry. According to women’s wear daily, the firm is currently valued at around $1 billion. JustFab later changed its name to TechStyle.

About Fabletics
Fabletics is an online athletic wear retailer that was also founded by Don Ressler, Adam Goldenberg together with Kate Hudson in July 2013. Fabletics has shares in the JustFab portfolio of brands. Fabletics mainly specializes in women’s sportswear and accessories commonly termed as “athleisure.” Kate Hudson’s influence and experience as an athlete and style icon gave a significant boost to Fabletics enterprise. The primary objective of Fabletics is to make fitness more fashionable and easy to incorporate it to active wear in daily life.