How Desiree Perez Is Involved In Running Roc Nation

10 years ago musician Jay Z signed a decade long, $150 million deal with Live Nation. The deal included both his live performances as well as his recorded music which is part of his company, Roc Nation. The deal is now coming to a close. The contract language between the two parties includes a “buy-sell” which means that either party to the agreement can either sell their portion of Roc Nation or choose to buy the company in totality.People close to the negotiations between Roc Nation and Live Nation say that the latter party is interested in continuing the live music portion of the deal but wants to walk away from the recorded music side.

In the future, Live Nation only wants to be involved in tours and live performances. Roc Nation has a number of successful musicians that they want to continue touring deals with, including Rihanna, Jay Z, Shakira, and Fat Joe.The main person handling the negotiations with Live Nation is Roc Nation’s Desiree Perez. She is the top executive at the company and a long time business partner of Jay Z’s. It’s been reported she has met with the top executive at Universal Music Group, Sir Lucian Grainge, who is purportedly interested in buying a portion of Roc Nation.

This would be a boon to Roc Nation as it would provide resources in order to sign and develop more new artists. Desiree Perez has been involved with Jay Z’s businesses for over two decades. She is known as a shrewd negotiator who can rapidly calculate numbers in her head in order to get the best deal possible. She is also well known for negotiating Rihanna’s lucrative Samsung deal. She is involved in every facet of running Roc Nation including publishing music and labeling operations.