Fabletics athleisure wear was co-founded by Kate Hudson, Adam Goldenberg and Don Ressler. Since it’s launch Fabletics has used reverse show room techniques to market the product line. Fabletics relies heavily on excellent consumer reviews of their product line and customer service.
Many people are too busy to find time to go shopping in stores. Busy moms are constantly on the go and looking for comfortable yet stylish clothing to wear. Fabletics has continually ranked high in ecommerce sales for their fashionable and affordable line of comfortable and athletic clothing.
Fabletics strives to provide top quality customer service and excellent shipping and VIP customer deals. Busy women seeking Fabletics clothing have several options when it comes to their wardrobes. Customers can sign up for the VIP shipment box which costs $49 monthly and a complete outfit is mailed out every single month. Customers can also simply go to the website and purchase individual pieces whenever they want. Fabletics does encourage shoppers to participate in the LifeStyle Quiz. This is a quick Quiz that helps Fabletics find outfits and individual pieces that are tailored to each individual customers likes.
Kate Hudson is a busy mom and understood the need for a comfortable and affordable clothing line. She noticed a huge gap in the athleisure clothing line for every day moms. Pieces were either boring or poorly designed or well designed and stylish but with a hefty price tag. Many stay at home and work from home moms require budget friendly clothing and strive to retain style in their wardrobe. Kate filled this industry hole by creating the Fabletics line. With an understanding of what moms would want Kate created a line that is comprised of leggings, capris, shorts and comfortable athletic pants. The selection of tops range from sports bras, tank tops, short sleeved shirts and long sleeved shirts. The Athleisure line also has light weight over jackets, socks, and other athletic accessories that allows for this look to go from gym to home very easily.
Fabletics has been evolving with the need of its customers. Recently swimwear and dresses have been incorporated in the line. It is important to create a one stop shop for customers when providing a virtual store front. By providing items in every category that shoppers would want, they no longer have to visit multiple clothing websites. Fabletics has embraced their customer’s feedback and is continually striving to offer more products.